6bn videos viewed daily on Snapchat app
09 November 2015, Nirapad News: Messaging app Snapchat has reported that 6 billion videos are viewed on its service each day, triple the number in May. A spokesperson for Snapchat confirmed the 6 billion figure, but declined to comment further.
Hitting the 6 billion mark is evidence of Snapchat’s continued growth. It’s said that in May daily views were around 3 billion, but by September, Snapchat had hit 4 billion daily video views.
Snapchat is making itself an appealing target to advertisers interested in bringing their TV budgets to engaging mobile platforms. It is also catching the eye of brands and studios who are exploring the potential of original digital content that will resonate with the Snapchat audience.
Snapchat is a photo messaging application developed by four Stanford students. Using the app, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients, according to media reports. -amh