BCB gets 6 sponsorship offers
20 May 2015, Nirapad News: The Bangladesh Cricket Board (BCB) has received six proposals for the national team’s sponsorship rights for next two years, starting from the India series in June, report ESPNcricinfo.
BCB chief executive officer (CEO) Nizamuddin Chowdhury said that the companies will have to submit their financial proposals a day later, when the BCB will also conduct the bidding process.
The base price has been set at Tk 30 crore (approx. US$3.85 million). It is understood that some of the bidders for the previous tender – for the Pakistan series in April and May this year – have participated this time as well.
Last month, the BCB awarded Top of Mind, a media planning company, the team sponsorship rights for the Pakistan series.
The agreement was completed after the BCB’s four-year contract with Aamby Valley, an affiliate of Sahara India Parivar, was terminated 15 months before it was scheduled to end. The winning quote was reportedly more than Tk 3 crore.
Top of Mind and Grameenphone, the team sponsor for eight years before Sahara, were the two highest bidders during that tender but had to bid again as they had not quoted a price favored by the BCB.
The BCB’s deal with Sahara, which included branding rights for the national team and the national cricket academy, title sponsorship and in-stadia sponsorship for 2012-13, was worth $14 million.