Pond’s Presents The Lustrous Runway – An Extravagant Show
11 December 2014, Nirapad News : A strong contender to Bangladeshi culture now is the fashion industry with the induction of fresh new fashion designers and as such this industry has surely taken a leap forwards. So its not suprprising that some wonderful fashion shows are held here. The best and most awaited of them all is, “The Lustruous Runway” presented by Ponds. It is widely considered as one of the most extravagant affair in the Bangladesh Fashion scene. Some of its key reasons to success is its unique platform that challenges fashion designers to cross the borders of creativity.
The Lustrous Runway is designed to give women a dream platform to showcase their talent and to take the fashion industry of Bangladesh to a higher echelon. They want to recognize those talented and artistic women who have very rich ideas, an invasion of the senses – from the vintage inspiration to the contemporary presentation. The result of which is not only an assortment of exquisite designs & motifs but a platform of hope, dreams and promise of exposure for all the Bangladeshi boutique fashion houses and designers.
With glitz and glamour, the fifth edition of the much anticipated fashion show Pond’s Presents The Lustrous Runway, finally arrived, and enchanted audiences on November 28 at Radisson Blue Water Garden Hotel Ballroom. Seven designers–Nuzat Nawar, Nova Genuine Swarovski, Paera, Kimaya Design Studio, Studio Omana, Sarah Karim, and renowned Mumbai-based designer Purvi Doshi–participated in the event.
This year’s grand event featured seven prominent designers and fashion houses, both local and international, whose products were unique and diverse these were the exclusive collections of Paera, Studio Omana, Nova Genuine Swarovski, Sarah Karim, Nuzat Nawar, Kimaya Design Studio and Purvi Doshi along with the gorgeous Shishir Al Hasan, the wife of the world’s number one all-rounder cricketer Shakib Al Hasan, dazzled the audience by walking the ramp as celebrity showstopper. But the true surprise was the amazing feat that “Pond’s presents The Lustrous Runway” has managed to pull. They have brought along International Sensation Malaika Arora Khan on the Bangladeshi ramp for the first time ever in the nation’s history.
The fashion line-up showcased at the country’s most illustrious fashion extravaganza, and included Sarah Karim, Purvi Doshi and Nawshion Khair.
Eminent Indian designer Purvi Doshi’s new designs were basically a fusion of the richness and softness of Indian and western, while Sarah Karim highlighted the essence of the Mughal era by blending it with contemporary looks and designs, presented by the brand Esque. Winter attire by Nawshion Khair blended jute and cotton, presented by the brand Paera, which was a treat for the eyes.
A number of glamorous models, including Bangladeshi supermodel Emi, captivated the audience with exotic make-up and vibrant attire.
Kaaruj Bangladesh, Studio Omana, Sasha Exclusives, Nova Genuine Swarovski, Nuzat Nawar and Kimaya Design Studio presented collections of bags, jewellery and clothing.
Ponds was the title sponsor Co-sponsors were MasterCard, Gitanjali Lifestyle, Jet Airways, Oriental Real Estate Limited and BMW. As it is clearly evident, this year’s event was one for the record books. The grand event was jointly managed by Ponds and the event management company Infinity.