Update November 8, 2015

Dhaka 12-50 pm, 11-August, 2020

Project-22 clinches top position at Brandwitz ’15

Sumel Sarker

Basic CMYK

Project-22 clinches top position at Brandwitz ’15

08 November 2015, Nirapad News: Project-22, a team from Institute of Business Administration (IBA) of Dhaka University, today emerged champions in the Brandwitz ’15, the biggest branding competition of the country.

An initiative of IBA Communication Club (IBACC), the competition started its journey in 2008. This year the contest was jointly organized by IBA and Access to Information (a2i) Programme of the Prime Minister’s Office (PMO).

Held at the Shapla Hall of the PMO, the glitzy grand finale was addressed by Public Administration Minister Syed Ashraful Islam as the chief guest.

Presided over by director general (administration) of the PMO and the project director of a2i Programme, Kabir Bin Anwar, the function was also addressed by Principal Secretary of the PMO Md Abul Kalam Azad, DU Pro-Vice Chancellor (academic) Prof Dr Nasreen Ahmad and IBA Director Prof Dr AKM Saiful Majid, among others.

The four-member winning team walked away with the trophy and Taka 2.50 lakh.

The six finalists, which were gradually selected from the initial twenty’s, presented business models on effective communication to ensure that the common people actively participate in shaping Digital Bangladesh, national information portal, rural e-commerce, smart migration, Joyeeta and the role of the media in human development.

Avant Garde, another team from IBA became first runners-up, while Team 360 Degree from Bangladesh University of Professionals (BUP) had to be satisfied with the position of second runners-up.

Thanking the a2i and IBA for organizing such a competition, Syed Ashraf said, “Because of such initiatives service has improved in the country. But unless we create a culture of service, the delivery of service won’t become efficient. The more the government would improve its delivery of service; the more the public sector would move forward in this regard.”

PMO principal secretary lauded the works of participants, saying the presentations made by the six finalists will be able to help the government as well the a2i in its work immeasurably.

“You have to take advice from the youths to further help sharpen the thoughts of the government. We all have to have the spirit of winning, spirit of finishing the job. The government is thinking about how the public servants can be made more pro-people. Even the last year’s success in taking the poison-free fruits to the doorstep of the consumer goes to a2i,” he said.

Kabir Bin Anwar in his speech said the a2i project is upholding the vision of Prime Minister Sheikh Hasina in building Digital Bangladesh.

“Digital Bangladesh is the modern version of Father of the Nation Bangabandhu Sheikh Mujibur Rahman’s dream of building Sonar Bangla. We are working to achieve the vision 2021 of Prime Minister Sheikh Hasina. We have established union digital center in every union throughout the country to take the services to the people’s doorsteps,” he said.

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